Common certifications explained
Vegan
Vegan
When a product is certified as Vegan, it means that no ingredients of animal origin are used at any stage of its formulation.
This includes avoiding ingredients such as:
Beeswax
Honey
Lanolin
Collagen of animal origin
Carmine or other animal-derived colorants
A vegan cosmetic product is developed using plant-based, mineral, or synthetic ingredients that meet cosmetic safety standards, while respecting ethical and environmental considerations.
It is important to clarify that vegan does not automatically mean “natural” or “organic”.
Instead, it refers specifically to the origin of the ingredients, ensuring that animals are not part of the formulation process.
For many customers, choosing vegan skincare is about:
Ethical responsibility
Transparency in ingredient sourcing
A more conscious approach to personal care
At Maratú, when a product carries the Vegan certification, it confirms that the formula aligns with these values while still delivering effective and well-balanced skincare results over time.
As with all our certifications, vegan status applies only to products whose formulations fully meet this standard.
To verify whether a specific product is vegan, please consult its Product Detail Page (PDP), where all applicable certifications are clearly listed.
Gluten-Free
Gluten-Free
When a skincare product is labeled Gluten-Free, it means that it does not contain ingredients derived from gluten-containing grains, such as wheat, barley, rye, or oats.
In cosmetics, gluten can appear in certain ingredients derived from cereals, often used as:
Thickeners
Stabilizers
Conditioning agents
While gluten does not typically penetrate the skin, many people prefer gluten-free skincare for specific reasons, including:
Gluten intolerance or sensitivity
Celiac disease
A desire to avoid potential cross-contact, especially on areas like lips or hands
Overall peace of mind and ingredient transparency
A gluten-free formulation ensures that these grain-derived ingredients are intentionally excluded, reducing the risk of unwanted exposure and making the product suitable for individuals who carefully monitor their gluten intake and contact.
At Maratú, products labeled Gluten-Free are formulated with this awareness in mind, supporting a more inclusive and thoughtful approach to skincare without compromising performance or skin comfort.
As not all formulations require the same ingredients, gluten-free certification applies only to products that fully meet this standard.
To confirm whether a specific product is gluten-free, please refer to its Product Detail Page (PDP), where all relevant certifications are listed clearly and transparently.
Cruelty-Free
Cruelty-Free
When a skincare product is labeled Cruelty-Free, it means that neither the finished product nor its ingredients are tested on animals at any stage of development.
This includes:
No animal testing during formulation
No animal testing on raw ingredients
No animal testing required or performed by third parties on behalf of the brand
Cruelty-free skincare reflects a commitment to ethical practices, ensuring that product safety and effectiveness are achieved through alternative testing methods, such as:
In vitro testing
Laboratory-based safety assessments
Existing ingredient safety data
At Maratú, cruelty-free products are developed with respect for animal welfare, without compromising on quality, performance, or safety. Ethical responsibility is considered an essential part of care—not an optional feature.
It’s important to note that cruelty-free does not automatically mean vegan, as some cruelty-free products may still contain animal-derived ingredients. For this reason, certifications are listed separately and transparently for each product.
Because formulations vary, not all products carry the same certifications.
To verify whether a specific product is cruelty-free, we recommend reviewing the Product Detail Page (PDP) of each product, where all applicable certifications are clearly indicated.
Paraben-Free
Paraben-Free
When a skincare product is labeled Paraben-Free, it means that it does not contain parabens, a group of synthetic preservatives commonly used to extend shelf life in cosmetics.
Parabens are effective at preventing bacterial growth, but some people prefer to avoid them due to concerns about:
Skin sensitivity or irritation
Long-term exposure through daily use
Personal preference for simpler, more natural formulations
Paraben-free products rely on alternative preservation systems that are carefully selected to maintain product safety, stability, and effectiveness—without compromising the skin’s natural balance.
At Maratú, paraben-free formulations are chosen to support skin comfort and tolerance, especially for skin that feels easily overwhelmed by heavy or aggressive routines. The goal is not to create fear around ingredients, but to offer thoughtful formulations that respect the skin over time.
As each formula is designed for a specific purpose, paraben-free certification may vary by product.
For accurate information, please refer to the Product Detail Page (PDP) of each individual product, where all applicable certifications are listed.
Nut-Free
Nut-Free
When a skincare product is labeled Nut-Free, it means that it does not contain ingredients derived from common nuts, such as almonds, hazelnuts, walnuts, or peanuts.
This certification is especially important for individuals with nut allergies or sensitivities, as nut-derived ingredients—although natural and beneficial for many—can trigger unwanted skin reactions in some people.
Nut-free formulations are designed to:
Reduce the risk of allergic reactions
Offer peace of mind for sensitive or allergy-prone users
Ensure skincare can be safely shared within households with allergies
At Maratú, nut-free formulations are created to support inclusive, considerate skincare, allowing more people to use and enjoy a product without concern. This aligns with our philosophy of care that feels safe, gentle, and respectful to the skin and the body.
As with all certifications, nut-free status may vary depending on the specific formula.
To confirm whether a product is nut-free, we recommend reviewing the Product Detail Page (PDP) of each individual product, where all applicable certifications are clearly listed.
Fragrance-Free
Fragrance-Free
A fragrance-free skincare product is formulated without added fragrances, including both synthetic perfumes and aromatic fragrance blends that are commonly used to alter a product’s scent.
Fragrances are one of the most common causes of skin sensitivity and irritation, especially for skin that is already compromised, stressed, or reactive. Even when a fragrance smells pleasant, it can disrupt the skin barrier over time.
Fragrance-free formulations are designed to:
Minimize the risk of irritation and redness
Respect the natural balance of the skin
Support skin that is easily overwhelmed by sensory or chemical overload
Choosing fragrance-free skincare is not about removing luxury or experience.
It is about prioritizing function over distraction and allowing the skin to focus on recovery and balance rather than reacting to unnecessary additives.
At Maratú, fragrance-free products are created for moments when the skin needs calm, clarity, and restraint, not stimulation.
As with all certifications, fragrance-free status depends on the individual formulation.
For exact details, we recommend reviewing the Product Detail Page (PDP) of each product, where all applicable certifications are listed transparently.
Dermatologically Tested
Dermatologically Tested
Dermatologically tested means that a product has been evaluated under the supervision of dermatology professionals to assess its skin compatibility.
This testing focuses on how the formula interacts with the skin, especially in terms of:
Tolerance
Safety
Potential to cause irritation or adverse reactions
The purpose of dermatological testing is to ensure that the product is well tolerated when used as intended, even on skin that may be more delicate or reactive.
It is important to understand that:
Dermatologically tested does not mean the product is medical or pharmaceutical
It does not guarantee zero reaction for every individual skin type
It does mean the formula has undergone controlled testing rather than being released without evaluation
In skincare, this certification represents an added layer of responsibility and accountability in formulation.
At Maratú, dermatological testing aligns with our commitment to creating products that respect the skin’s limits and prioritize long-term balance over aggressive results.
As with all certifications, not every product carries the same tests.
To confirm which products are dermatologically tested, please refer to the Product Detail Page (PDP) of each individual product, where certifications are listed clearly and transparently.
Natural Certified
Natural Certified
Natural Certified means that a product is formulated according to recognized standards for natural cosmetics, using ingredients primarily derived from natural origins and processed with methods that respect both the skin and the environment.
This certification verifies that:
A significant percentage of the ingredients come from natural sources
The formulation avoids certain synthetic substances that are restricted by natural cosmetic standards
The production process follows guidelines focused on safety, traceability, and transparency
Natural certification is not just a marketing claim.
It requires compliance with specific formulation rules, ingredient sourcing, and documentation reviewed by an independent certification body.
It is important to clarify:
“Natural” does not mean raw or unprocessed
Natural certified products are still scientifically formulated to be stable, safe, and effective
The goal is balance: respecting nature while ensuring performance and skin compatibility
For Maratú, Natural Certified reflects a philosophy of intentional formulation — choosing ingredients that work in harmony with the skin rather than overwhelming it.
As with all certifications, not every product carries the same certification.
To see which Maratú products are Natural Certified, please refer to the Product Detail Page (PDP) of each product, where certifications are listed individually and transparently.
Allergen Free
Allergen Free
Allergen Free means that a product is formulated without ingredients known to be common skin allergens, especially those most frequently associated with irritation, redness, itching, or allergic reactions.
This certification focuses on risk reduction, not absolute guarantees.
What it means in practice:
The formula excludes ingredients listed as common allergens in cosmetic regulations
Particular attention is given to fragrance components and sensitizing substances
The product is designed to minimize the risk of adverse skin reactions
It’s important to understand:
Allergen free does not mean that reactions are impossible
Every skin is unique, and sensitivities can vary from person to person
This certification significantly lowers the likelihood of irritation, especially for reactive or compromised skin
For Maratú, Allergen Free reflects a commitment to formulas that respect the skin’s limits, especially during periods of stress, recovery, or imbalance.
As with all certifications, not every product carries this certification.
To confirm whether a specific product is Allergen Free, please refer to the Product Detail Page (PDP) of each product, where its certifications are clearly listed.
100% Organic
100% Organic
100% Organic means that the ingredients used in the formula come exclusively from organic agriculture, grown without synthetic pesticides, herbicides, genetically modified organisms (GMOs), or chemical fertilizers.
In skincare, this certification speaks mainly about how ingredients are grown, not just how the product performs.
What it means in practice:
Ingredients are sourced from certified organic farming
No synthetic agricultural chemicals are used during cultivation
Raw materials are processed with methods that preserve their natural structure
The formula respects strict standards of traceability and transparency
What it does not mean:
It does not automatically mean “better for everyone”
It does not guarantee zero reactions (natural ingredients can still be potent)
It does not mean the product is unregulated or less stable
For Maratú, 100% Organic represents a choice of origin and integrity:
ingredients grown with respect for the skin, the body, and the environment.
Because organic sourcing depends on the nature of each ingredient, not all products are 100% organic.
To verify whether a specific product carries this certification, please consult the Product Detail Page (PDP) of each product.
Sulfate-Free
Sulfate-Free
Sulfate-Free means that a product does not contain sulfates, which are strong cleansing agents commonly used to create foam and remove oil.
In skincare, sulfates are effective cleansers — but they can also be too aggressive for the skin barrier, especially when used regularly.
What sulfate-free means in practice:
The formula cleans without harsh foaming agents
The skin’s natural oils are respected
Less risk of dryness, tightness, or irritation
Suitable for skin that feels reactive, compromised, or easily overwhelmed
Why this matters:
Sulfates can strip the skin of its protective lipids.
When this happens repeatedly, the skin may become:
Dry or tight
Overstimulated
More sensitive over time
A sulfate-free formula focuses on gentle cleansing, not force.
What it does not mean:
It does not mean the product doesn’t cleanse properly
It does not mean no foam at all (some gentle surfactants can still foam lightly)
It does not mean “weak” — it means balanced
Because not every product requires the same type of cleansing action, sulfate-free formulations may vary by product.
Please refer to the Product Detail Page (PDP) to confirm whether a specific product carries this characteristic.
